Services

Market research analysis and reporting

Report types include topline report, full-scale qualitative report, content analysis, summary report, partial report (for specific countries/ sections), etc.
Four types of input-output can be handled:

*Our strength is in qualitative research capability. However, we can partially offer quantitative reporting services.

English-Japanese/ Japanese-English translation of research materials ranged from questionnaire/discussion guide to report to presentation deck
Bilingual assistance in the backroom for group/ in-depth interviews (excluding on-site translation service)

Also experienced in projects on consumer goods and services, etc.

Client	AKERMA
Planning Determination of research design based on discussion with the end client.	Preparation of quotation based on study outline

Research material development Questionnaire/ interview guide, stimuli (showcards, TPP, etc.), pre-interview worksheets, etc.	Review of materials shared by clients and inquiries as needed

Preparation for fieldwork Instruction or briefing session to fieldwork team/agency	Briefing on final research design and specifications of deliverable

Fieldwork/ Data collection Audio data, worksheets, transcripts, etc. delivered by FW team/agency	Sharing of response data (transcripts, audio, worksheets, etc.)

Report writing management	Interaction with client (advice seeking/ WIP sharing and feedback)

Report delivery

Full report	AKERMA also handles… Template development Conclusion and/or recommendation section as well as executive summary
Topline report	Topline report can also be prepared before final report delivery
Country report	Specific country sections in case of a multi-country study (Japan, US, Germany, France, Italy, etc.) Country summary may be prepared if requested
Partial report	For example… Specific sections of a report (Treatment algorithm, patient flow, brand evaluation, etc.) All but recommendation section

Content analysis	CA is prepared in accordance with client’s template Level of depth of analysis may vary depending on client’s specifications from simple response data summary to full-fledged content analysis with thorough quotes coverage
Summary, other custom- made report	Report making based on client’s specifications such as… Picking up key responses checking with audio data Brief summary by respondent

Content analysis

CA is prepared in accordance with client’s template
Level of depth of analysis may vary depending on client’s specifications from simple response data summary to full-fledged content analysis with thorough quotes coverage

Summary,
other custom-
made report

Report making based on client’s specifications such as…

*Our strength is in qualitative research capability. However, we can partially offer quantitative reporting services.